EMAIL DELIVERABILITY

Email deliverability is crucial because it determines the success rate at which your emails reach the intended recipients' inboxes, directly affecting the effectiveness of your email campaigns.

Technical Setup

Confirm Your
Technical Setup

All email senders who send email to Gmail, Yahoo, or AOL accounts must meet these requirements.

SPF (Sender Policy Framework)
DKIM (Domain Keys Identified Mail)
DMARC (Domain-based Message Authentication, Reporting, & Conformance)
One-Click Unsubscribe

Engagement Metrics

Monitor Your Engagement

To ensure deliverability follow the guidelines below.

Spam Rates (Less than 0.10%)
Bounce Rates (Less than 2%)
Open Rates (40%+, varies by industry)
Click-Through Rates (4%+)

Monitor Your Engagement

Sender Reputation

Monitor Your Reputation

Monitoring your sending health is vital to properly manage your ESP and who you are sending to.

Domain Reputation
IP Reputation
Blacklists

Segment Your Subscribers

You should always be sending to specific segments of your list and never to the entire list, so you are only sending to subscribers who really want to receive your emails.

Base Sending Segment
Re-Activation Segment
Reporting Segments

They helped us Rebuild our Google Postmaster Domain Reputation from Medium to High. Better deliverability & landing in the primary inbox took us from 30% open rates to 50% open rates. More people are opening despite less overall recipients and we are activating more subscribers & hitting the inbox more often.

Tyler O'Shea (Joker Mag)

Tyler O'Shea

Owner (Joker Mag)

Having Email Deliverability Issues?

Our email deliverability experts are here to help you hit the inbox. We will diagnose the root issue and get you back on track to hit the inbox.

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